


Video 1 - Introduction
Introduction to negative keywords in Amazon PPC.

Video 2 - Understanding Terminology
Understanding common terminology used in Amazon PPC.

Video 3 - Why Negative Keyword Strategy is Important
Learn why implementing a negative keyword strategy is one of the most critical things you must do as part of your advertising strategy.

Video 4 - Strategy Implementation
Let's implement the Peak ROAS PPC negative keyword strategy in your own Amazon account using bulk files.

Video 1 - Introduction
Introduction to negative keywords in Amazon PPC.

Video 2 - Understanding Terminology
Understanding common terminology used in Amazon PPC.

Video 3 - Why Negative Keyword Strategy is Important
Learn why implementing a negative keyword strategy is one of the most critical things you must do as part of your advertising strategy.

Video 4 - Strategy Implementation
Let's implement the Peak ROAS PPC negative keyword strategy in your own Amazon account using bulk files.

🚀 Master Amazon PPC & Scale Profitably with the Peak ROAS System
This 8-week master class is a deep dive into the Peak ROAS PPC Playbook, designed to transform the way you manage Amazon advertising. Whether you're an eCommerce brand owner, Amazon seller, or PPC strategist, this program will teach you the proven strategies, advanced tactics, and profit-driven optimizations that power some of the most successful Amazon brands.
By the end of the course, you’ll have a fully optimized PPC system that eliminates wasted ad spend, scales profitably, and puts you ahead of the competition.

Week 1: Introduction to the Peak ROAS PPC Playbook Master Class
📌 Laying the Foundation for PPC Mastery
We kick things off by establishing the core principles of the Peak ROAS PPC Playbook. You'll learn how to think strategically about Amazon PPC, structure your campaigns for efficiency, and avoid common mistakes that cost sellers thousands.
🔹 The Story – How the Peak ROAS system was developed and why it works
🔹 What We Will Learn – Overview of the full 8-week program
🔹 Understanding Key Terms – Critical PPC concepts and industry jargon
🔹 Campaign & Ad Group Best Practices – Structuring for efficiency and scale
🔹 Portfolios – Organizing campaigns for streamlined management

Week 2: Sponsored Products Campaigns – The Foundation of Amazon Advertising
📌 How to Build, Optimize, and Scale Sponsored Product Campaigns
Sponsored Products (SP) campaigns drive the majority of Amazon sales, making them the backbone of your PPC strategy. This week, we focus on campaign creation, bid optimization, and bulk file mastery to help you maximize return on ad spend (ROAS).
🔹 Sponsored Product Campaign Fundamentals – Understanding SP campaign types and their role in the sales funnel
🔹 Sponsored Product Campaign Creation – Step-by-step walkthrough of building a high-converting SP campaign
🔹 Creating Sponsored Product Campaign Bulk Files – Automating campaign setup for faster scaling
🔹 Sponsored Product Campaign Bid Optimization – Data-driven strategies for managing bids and improving profitability

Week 3: Sponsored Brand Campaigns – Boost Visibility & Brand Recognition
📌 Scaling Beyond Sponsored Products with Branded Advertising
Sponsored Brand (SB) campaigns help drive brand awareness, repeat purchases, and customer loyalty. This week, we cover how to create and optimize SB campaigns for both new customer acquisition and brand dominance.
🔹 Sponsored Brand Campaign Fundamentals – Understanding different SB ad formats (headline search, video, store spotlight)
🔹 Sponsored Brand Campaign Creation – Building a campaign that maximizes visibility and conversions
🔹 Creating Sponsored Brand Bulk Files – Scaling SB campaigns efficiently
🔹 Sponsored Brand Campaign Bid Optimization – How to fine-tune bids for maximum profitability

Week 4: Sponsored Display Campaigns – Retargeting & Competitor Conquesting
📌 How to Leverage Amazon’s Display Network for Market Domination
Sponsored Display (SD) campaigns are Amazon’s most underutilized tool for retargeting past visitors, defending against competitors, and expanding audience reach. This module focuses on SD campaign structure, audience targeting, and optimization.
🔹 Sponsored Display Campaign Fundamentals – Understanding SD targeting options (views remarketing, product targeting, audience targeting)
🔹 Sponsored Display Campaign Creation – Building high-performing SD campaigns for retargeting and competitor conquesting
🔹 Creating Sponsored Display Bulk Files – Automating SD campaign scaling
🔹 Sponsored Display Campaign Bid Optimization – Adjusting bids for maximum ROAS while minimizing wasted spend

Week 5: Negative Keywords – Stop the Bleeding & Cut Wasteful Spend
📌 How to Identify & Eliminate Irrelevant Clicks That Drain Your Budget
Negative keyword optimization is one of the most powerful tools for increasing efficiency and lowering ACoS. This module will help you develop a bulletproof negative keyword strategy to keep your ad dollars working for you.
🔹 Negative Keyword Fundamentals – Understanding negative match types and their role in PPC optimization
🔹 Sponsored Products Negative Keyword Process – How to identify and add negative keywords to SP campaigns
🔹 Sponsored Brands Negative Keyword Process – Eliminating waste in SB campaigns while maintaining reach

Week 6: Search Term Mining & Campaign Expansion – Scaling with Precision
📌 Extracting the Right Data to Build Profitable Campaigns
Finding high-converting search terms is the key to unlocking sustainable PPC growth. This week, we focus on how to analyze search term reports, identify new keyword opportunities, and scale without overspending.
🔹 Search Term Mining Fundamentals – The science behind extracting valuable keywords from Amazon reports
🔹 Mining Sponsored Products Search Term Reports – Identifying and promoting top-performing keywords
🔹 Mining Sponsored Brands Search Term Reports – How to find winning brand-related keywords
🔹 How to Know if I Should Advertise on This Keyword – Deciding which search terms are worth scaling

Week 7: Advanced PPC Strategies – Unlocking Next-Level Growth
📌 High-Impact Tactics Used by 7-Figure Sellers
Now that your foundation is set, it's time to implement advanced PPC strategies that give you a competitive edge. Learn how to dominate placements, outmaneuver competitors, and refine audience targeting.
🔹 Offensive & Defensive Campaign Strategies – How to protect your brand while attacking competitors
🔹 Placement Isolation – Controlling where your ads show to maximize profitability
🔹 Modified Prospecting – Finding new audiences that convert at a high ROAS
🔹 Retargeting with & without Promos – Maximizing conversions with dynamic retargeting strategies

Week 8: The Profit-Focused Approach – Making Data-Driven Decisions
📌 Turning Insights into Action for Long-Term Profitability
The final step in mastering PPC is learning how to interpret data and make informed decisions that drive profit. We’ll show you how to leverage reporting tools, automate processes, and refine your ad strategy for continued growth.
🔹 Integrating Reporting Software into Your Process – How to use software to analyze campaign performance
🔹 What Software We Use for Reporting – The must-have tools for PPC success
🔹 How to Use Software Data to Make Informed Decisions – Translating data into profitable campaign adjustments
🔹 Final Thoughts & Next Steps – Building a roadmap for ongoing PPC success

By the End of This Master Class, You Will:
✅ Master Amazon PPC and build a scalable advertising strategy
✅ Eliminate wasted ad spend and turn ads into a profit engine
✅ Use automation & bulk files to scale campaigns efficiently
✅ Leverage retargeting & brand protection to stay ahead of competitors
✅ Scale profitably using the Peak ROAS Playbook
This course is built for Amazon sellers who want to win—if you’re ready to take your PPC strategy to the next level, maximize profitability, and scale your brand sustainably, this is the master class for you.
🚀 Are you ready to transform your Amazon advertising? Let’s get started!

🚀 Master Amazon PPC & Scale Profitably with the Peak ROAS System
This 8-week master class is a deep dive into the Peak ROAS PPC Playbook, designed to transform the way you manage Amazon advertising. Whether you're an eCommerce brand owner, Amazon seller, or PPC strategist, this program will teach you the proven strategies, advanced tactics, and profit-driven optimizations that power some of the most successful Amazon brands.
By the end of the course, you’ll have a fully optimized PPC system that eliminates wasted ad spend, scales profitably, and puts you ahead of the competition.

Week 1: Introduction to the Peak ROAS PPC Playbook Master Class
📌 Laying the Foundation for PPC Mastery
We kick things off by establishing the core principles of the Peak ROAS PPC Playbook. You'll learn how to think strategically about Amazon PPC, structure your campaigns for efficiency, and avoid common mistakes that cost sellers thousands.
🔹 The Story – How the Peak ROAS system was developed and why it works
🔹 What We Will Learn – Overview of the full 8-week program
🔹 Understanding Key Terms – Critical PPC concepts and industry jargon
🔹 Campaign & Ad Group Best Practices – Structuring for efficiency and scale
🔹 Portfolios – Organizing campaigns for streamlined management

Week 2: Sponsored Products Campaigns – The Foundation of Amazon Advertising
📌 How to Build, Optimize, and Scale Sponsored Product Campaigns
Sponsored Products (SP) campaigns drive the majority of Amazon sales, making them the backbone of your PPC strategy. This week, we focus on campaign creation, bid optimization, and bulk file mastery to help you maximize return on ad spend (ROAS).
🔹 Sponsored Product Campaign Fundamentals – Understanding SP campaign types and their role in the sales funnel
🔹 Sponsored Product Campaign Creation – Step-by-step walkthrough of building a high-converting SP campaign
🔹 Creating Sponsored Product Campaign Bulk Files – Automating campaign setup for faster scaling
🔹 Sponsored Product Campaign Bid Optimization – Data-driven strategies for managing bids and improving profitability

Week 3: Sponsored Brand Campaigns – Boost Visibility & Brand Recognition
📌 Scaling Beyond Sponsored Products with Branded Advertising
Sponsored Brand (SB) campaigns help drive brand awareness, repeat purchases, and customer loyalty. This week, we cover how to create and optimize SB campaigns for both new customer acquisition and brand dominance.
🔹 Sponsored Brand Campaign Fundamentals – Understanding different SB ad formats (headline search, video, store spotlight)
🔹 Sponsored Brand Campaign Creation – Building a campaign that maximizes visibility and conversions
🔹 Creating Sponsored Brand Bulk Files – Scaling SB campaigns efficiently
🔹 Sponsored Brand Campaign Bid Optimization – How to fine-tune bids for maximum profitability

Week 4: Sponsored Display Campaigns – Retargeting & Competitor Conquesting
📌 How to Leverage Amazon’s Display Network for Market Domination
Sponsored Display (SD) campaigns are Amazon’s most underutilized tool for retargeting past visitors, defending against competitors, and expanding audience reach. This module focuses on SD campaign structure, audience targeting, and optimization.
🔹 Sponsored Display Campaign Fundamentals – Understanding SD targeting options (views remarketing, product targeting, audience targeting)
🔹 Sponsored Display Campaign Creation – Building high-performing SD campaigns for retargeting and competitor conquesting
🔹 Creating Sponsored Display Bulk Files – Automating SD campaign scaling
🔹 Sponsored Display Campaign Bid Optimization – Adjusting bids for maximum ROAS while minimizing wasted spend

Week 5: Negative Keywords – Stop the Bleeding & Cut Wasteful Spend
📌 How to Identify & Eliminate Irrelevant Clicks That Drain Your Budget
Negative keyword optimization is one of the most powerful tools for increasing efficiency and lowering ACoS. This module will help you develop a bulletproof negative keyword strategy to keep your ad dollars working for you.
🔹 Negative Keyword Fundamentals – Understanding negative match types and their role in PPC optimization
🔹 Sponsored Products Negative Keyword Process – How to identify and add negative keywords to SP campaigns
🔹 Sponsored Brands Negative Keyword Process – Eliminating waste in SB campaigns while maintaining reach

Week 6: Search Term Mining & Campaign Expansion – Scaling with Precision
📌 Extracting the Right Data to Build Profitable Campaigns
Finding high-converting search terms is the key to unlocking sustainable PPC growth. This week, we focus on how to analyze search term reports, identify new keyword opportunities, and scale without overspending.
🔹 Search Term Mining Fundamentals – The science behind extracting valuable keywords from Amazon reports
🔹 Mining Sponsored Products Search Term Reports – Identifying and promoting top-performing keywords
🔹 Mining Sponsored Brands Search Term Reports – How to find winning brand-related keywords
🔹 How to Know if I Should Advertise on This Keyword – Deciding which search terms are worth scaling

Week 7: Advanced PPC Strategies – Unlocking Next-Level Growth
📌 High-Impact Tactics Used by 7-Figure Sellers
Now that your foundation is set, it's time to implement advanced PPC strategies that give you a competitive edge. Learn how to dominate placements, outmaneuver competitors, and refine audience targeting.
🔹 Offensive & Defensive Campaign Strategies – How to protect your brand while attacking competitors
🔹 Placement Isolation – Controlling where your ads show to maximize profitability
🔹 Modified Prospecting – Finding new audiences that convert at a high ROAS
🔹 Retargeting with & without Promos – Maximizing conversions with dynamic retargeting strategies

Week 8: The Profit-Focused Approach – Making Data-Driven Decisions
📌 Turning Insights into Action for Long-Term Profitability
The final step in mastering PPC is learning how to interpret data and make informed decisions that drive profit. We’ll show you how to leverage reporting tools, automate processes, and refine your ad strategy for continued growth.
🔹 Integrating Reporting Software into Your Process – How to use software to analyze campaign performance
🔹 What Software We Use for Reporting – The must-have tools for PPC success
🔹 How to Use Software Data to Make Informed Decisions – Translating data into profitable campaign adjustments
🔹 Final Thoughts & Next Steps – Building a roadmap for ongoing PPC success

By the End of This Master Class, You Will:
✅ Master Amazon PPC and build a scalable advertising strategy
✅ Eliminate wasted ad spend and turn ads into a profit engine
✅ Use automation & bulk files to scale campaigns efficiently
✅ Leverage retargeting & brand protection to stay ahead of competitors
✅ Scale profitably using the Peak ROAS Playbook
This course is built for Amazon sellers who want to win—if you’re ready to take your PPC strategy to the next level, maximize profitability, and scale your brand sustainably, this is the master class for you.
🚀 Are you ready to transform your Amazon advertising? Let’s get started!


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